Copy the prompt
Click to copy, paste into Claude
Fill in the [variables]
Swap the bracketed parts for your specifics
Use the follow-ups
The real magic is in the stack, not the first prompt
Turn one idea into a week of content
One Idea โ Five Formats
Get 5 different angles on any idea before you pick a format"I want to create content about [topic or idea]. My audience is [describe your audience in one sentence]. Give me 5 different angles I could take on this topic โ each one should feel distinct and target a different emotional hook (e.g. fear, aspiration, curiosity, humour, relatability). Just the angles for now, not full posts."
The Caption That Converts
Write 3 caption options for any post โ so you always have something to choose from"Write an Instagram caption for [product / offer / topic]. My audience is [who they are] and they typically struggle with [their main pain point or desire]. The goal of this caption is to [drive to link / build trust / get saves / start a conversation in comments]. Write 3 versions: one that opens with a question, one with a bold statement, one with a personal story hook. Keep each under 150 words."
The Story Hook Generator
Find the hook for any personal story post โ the line that stops the scroll"I want to write a personal story post about [experience or lesson]. Help me find the hook โ the single first line that will stop someone from scrolling. Give me 8 different hook options using these formats: a surprising fact or number, a vulnerable confession, a counterintuitive statement, a 'before and after' tease, a specific sensory moment or scene, a direct challenge to the reader, a relatable frustration, and a bold claim. Hooks only โ don't write the full post yet."
Week of Content Planner
Plan a strategic week of content in under 5 minutes"Help me plan a week of Instagram content. My niche is [niche], I post [X times per week], and this week I want to focus on [theme โ e.g. launching my offer / building trust / sharing my story / growing my audience]. Give me [X] post ideas, each with: the format (Reel, carousel, static, story), the angle or hook, and the goal of the post (educate / inspire / sell / entertain / connect). Make sure the week has a mix and doesn't feel like I'm saying the same thing twice."
Content that actually sounds like you
The Voice Analyser
Get Claude to describe your voice so it can match it perfectly"I'm going to share some examples of my writing. Read them carefully โ notice my sentence length, tone, vocabulary, what I never say, how I open and close. Here are [3] examples:
[paste example 1]
[paste example 2]
[paste example 3]
Now describe my writing voice back to me, as if you were briefing another writer on how to sound like me. Be specific โ mention actual patterns, not just adjectives."
The Email in Your Voice
Write any email โ client, newsletter, follow-up โ that actually sounds like you sent it"Write an email to [recipient โ a client / my list / a potential collaborator] about [topic or purpose of email].
Tone: [warm and direct / professional but human / like I'm talking to a friend]
Length: [short and punchy / a few paragraphs / thorough]
Goal: [what you want them to feel or do after reading]
Do NOT: [one specific thing to avoid โ e.g. don't start with 'I hope this email finds you well' / don't make it sound salesy]
Context they need: [any relevant background]"
Proposals, pitches, and client comms
Client Proposal Builder
Turn a client conversation into a confident, professional proposal"Help me write a proposal for a potential client. Here's the context:
Client: [who they are and their business]
Their problem: [what they came to you with]
My offer: [what you're delivering]
Timeline: [duration and start date]
Investment: [your fee]
My differentiator: [what makes working with you different]
Write a short, confident proposal โ not a template, actual sentences โ that: opens by showing I understand their problem, outlines what I'll deliver and when, states the investment clearly, and closes with a warm and specific next step. Under 400 words."
The Follow-Up That Gets a Reply
Follow up with anyone without sounding desperate or pushy"I need to follow up with [who] about [context โ our call / a proposal I sent / a conversation we had]. It's been [X days/weeks]. I don't want to sound desperate or pushy.
Write a follow-up email that: references something specific from our last interaction, adds a small piece of value (a resource, question, or observation), and makes it easy for them to respond. Under 150 words."
Offer Description Writer
Write your offer in a way people feel before they understand"Help me describe my offer so it resonates emotionally, not just logically.
My offer: [name and what it is]
Who it's for: [specific person]
Their life before: [what things look/feel like before they work with you]
Their life after: [what becomes possible]
What they think they need vs what they actually need: [e.g. they think more followers, they actually need a clearer message]
Price: [$X]
Write 3 versions of a 2โ3 sentence offer description: one for my website homepage, one for Instagram, one I could say out loud when someone asks what I do."
Use Claude as your strategist
The Idea Pressure Test
Find the holes in your idea before you commit to it"I have an idea I'm excited about: [describe your idea].
Play devil's advocate. Give me: the 3 strongest arguments FOR this idea, the 3 most likely reasons it could fail or underperform, the one assumption I'm probably making that I should test first, and one version of this idea that might be smarter or lower-risk. Don't soften the feedback โ I want honest pressure-testing."
The Pricing Gut-Check
Think through your pricing with a clear head"I'm trying to figure out pricing for [offer]. Here's my current thinking: [describe your dilemma or current number].
Don't just give me a number. Walk me through the reasoning โ consider the value I'm delivering, what the market typically charges, who my ideal client is, and what I want to be known for. Flag anything that seems off in my thinking, and give me a recommendation with the logic behind it."
Should I Post This?
Get honest feedback on anything before you hit send"I wrote this [caption / email / post] and I'm second-guessing it. Here it is:
[paste your content]
Tell me: Does it say what I think it says? Is there anything that could be misread or land badly? Does it sound like me or like AI wrote it? Is there a line I should cut? Be direct."
When your brain needs a reset
The Brain Dump Sorter
Turn mental chaos into a clear first action"I'm going to do a brain dump โ everything on my mind right now about [work / this project / my business]. Read it all before responding. Here it is:
[paste your brain dump โ stream of consciousness, no editing]
Now help me make sense of it. Group it into themes, identify what's urgent vs important vs just noise, and tell me the one thing I should focus on first to make the biggest dent."
The Momentum Starter
Break through avoidance and start the thing you keep putting off"I've been avoiding [specific task or project] and I need to just start. Here's what it is: [describe it]. Here's why I think I'm avoiding it: [honest answer โ or just write 'I don't know'].
Give me: the absolute smallest action I could take in the next 10 minutes to break the seal, a reframe that might change how I'm thinking about this, and one question that might make the task feel more defined."
The Reframe
Get unstuck from a spiral with a perspective shift"I'm feeling [stuck / frustrated / overwhelmed / like I'm behind] about [situation]. Here's what's happening: [describe honestly].
Don't tell me everything will be fine. Instead: reflect back what you're hearing (so I know you understood), offer 2โ3 genuinely different ways I could see this situation, and ask me one question that might shift my perspective. I want to feel clearer, not just reassured."
AI for the other full-time job
The Weekly Meal Planner
A realistic week of dinners your family will actually eat"Plan a week of dinners for my family.
Adults: [number and any dietary needs]
Kids: [ages and strong dislikes or allergies]
Weeknight time: [15 / 30 / 45 minutes]
Weekend: [more time / same / we eat out]
We love: [list a few things]
We never eat: [list]
Give me 5 weeknight dinners + 1 weekend meal. For each: the meal name, why it fits our constraints, and 3 ingredients I need to buy (assuming I have basics like oil, salt, pasta). Format it as a simple list I can screenshot."
The Hard Conversation Planner
Walk into any difficult conversation prepared and calm"I need to have a hard conversation with [who โ partner / client / family member / teacher] about [topic]. I'm nervous because [reason].
Help me prepare: What outcome do I actually want? What does the other person likely need to feel heard? How should I open without sounding accusatory? Give me 2โ3 things I could say if it gets defensive. Keep it practical โ I want a script I could say out loud."
The 'Talk to My Kid About This' Prompt
Explain anything to your kids in language that actually lands"I need to talk to my [age]-year-old about [topic โ e.g. why we're moving / a family change / something they're struggling with / a hard news event].
Give me: how a child this age typically understands this kind of situation, 3โ4 sentences I could actually say to open the conversation, and 2 follow-up things I could say if they get upset or ask hard questions. Keep it honest, age-appropriate, and warm โ not clinical."
These prompts are a starting point.
The best prompt you'll ever write is the one you build from these โ personalised to your voice, your business, and your life. Share what you're building with the community.
Tag @momsbuildai โ