Moms Build AI ยท Free Resource

The prompt library that actually works.

Not "write me a caption." Real prompts, real outcomes, built for moms running real businesses.

๐Ÿ“š 6 categories
โšก 18 prompts
โœฆ Free
โ† Back to resources
๐Ÿ“‹

Copy the prompt

Click to copy, paste into Claude

โœ๏ธ

Fill in the [variables]

Swap the bracketed parts for your specifics

๐Ÿ”

Use the follow-ups

The real magic is in the stack, not the first prompt

Turn one idea into a week of content

One Idea โ†’ Five Formats

Get 5 different angles on any idea before you pick a format
Content

"I want to create content about [topic or idea]. My audience is [describe your audience in one sentence]. Give me 5 different angles I could take on this topic โ€” each one should feel distinct and target a different emotional hook (e.g. fear, aspiration, curiosity, humour, relatability). Just the angles for now, not full posts."

Why it works
Most people pick their format before they know if their angle is interesting. Starting with angles means you find the version of your idea that actually lands before you commit to filming anything.
Follow-up stack
1 "Take angle #[X] and write it in 5 formats: a 3-sentence Instagram caption, a hook for a 60-second Reel, a newsletter intro paragraph, a LinkedIn post, and a short tweet. Match my voice: [describe your voice in 2 sentences or paste your voice profile]."
2 "Now take the Reel hook and give me a full 60-second script I could film today."

The Caption That Converts

Write 3 caption options for any post โ€” so you always have something to choose from
Content

"Write an Instagram caption for [product / offer / topic]. My audience is [who they are] and they typically struggle with [their main pain point or desire]. The goal of this caption is to [drive to link / build trust / get saves / start a conversation in comments]. Write 3 versions: one that opens with a question, one with a bold statement, one with a personal story hook. Keep each under 150 words."

Why it works
Giving Claude 3 openers means you always have options instead of posting the first thing it gives you. The length instruction prevents the AI bloat that makes captions unreadable.
Follow-up stack
1 "Take version [X] and add a CTA at the end that feels natural, not salesy. The CTA should lead to [what you want them to do]."
2 "Now write 5 hook options for this same caption โ€” first line only โ€” so I can A/B test."

The Story Hook Generator

Find the hook for any personal story post โ€” the line that stops the scroll
Content

"I want to write a personal story post about [experience or lesson]. Help me find the hook โ€” the single first line that will stop someone from scrolling. Give me 8 different hook options using these formats: a surprising fact or number, a vulnerable confession, a counterintuitive statement, a 'before and after' tease, a specific sensory moment or scene, a direct challenge to the reader, a relatable frustration, and a bold claim. Hooks only โ€” don't write the full post yet."

Why it works
The hook is 80% of whether anyone reads your post. Generating 8 in different formats gives you the best shot at finding the one that clicks for your specific story.
Follow-up stack
1 "I like hook #[X]. Now write the full post in my voice: [voice description or paste profile]. Include: the hook, 3โ€“4 short paragraphs of story/lesson, and a closing line that invites a reply or save."
2 "Can you tighten it? I want every sentence to earn its place."

Week of Content Planner

Plan a strategic week of content in under 5 minutes
Content

"Help me plan a week of Instagram content. My niche is [niche], I post [X times per week], and this week I want to focus on [theme โ€” e.g. launching my offer / building trust / sharing my story / growing my audience]. Give me [X] post ideas, each with: the format (Reel, carousel, static, story), the angle or hook, and the goal of the post (educate / inspire / sell / entertain / connect). Make sure the week has a mix and doesn't feel like I'm saying the same thing twice."

Follow-up stack
1 "Now take [day/post] and write me the full caption."
2 "Which post in this plan would perform best as a Reel and why? Give me the script."

Content that actually sounds like you

The Voice Analyser

Get Claude to describe your voice so it can match it perfectly
Voice

"I'm going to share some examples of my writing. Read them carefully โ€” notice my sentence length, tone, vocabulary, what I never say, how I open and close. Here are [3] examples:

[paste example 1]

[paste example 2]

[paste example 3]

Now describe my writing voice back to me, as if you were briefing another writer on how to sound like me. Be specific โ€” mention actual patterns, not just adjectives."

Why it works
Asking Claude to describe YOUR voice is more accurate than trying to describe it yourself. You'll catch patterns you didn't know were distinctly you.
Follow-up stack
1 "Great. Now keep that voice in mind and write [whatever you need] in my voice."
2 "That's close but [specific thing is off]. Adjust: [what needs to change]."

The Email in Your Voice

Write any email โ€” client, newsletter, follow-up โ€” that actually sounds like you sent it
Voice

"Write an email to [recipient โ€” a client / my list / a potential collaborator] about [topic or purpose of email].

Tone: [warm and direct / professional but human / like I'm talking to a friend]
Length: [short and punchy / a few paragraphs / thorough]
Goal: [what you want them to feel or do after reading]
Do NOT: [one specific thing to avoid โ€” e.g. don't start with 'I hope this email finds you well' / don't make it sound salesy]
Context they need: [any relevant background]"

Follow-up stack
1 "Shorten the second paragraph by half."
2 "Give me 3 subject line options โ€” ones that would actually make me open the email."

Proposals, pitches, and client comms

Client Proposal Builder

Turn a client conversation into a confident, professional proposal
Business

"Help me write a proposal for a potential client. Here's the context:

Client: [who they are and their business]
Their problem: [what they came to you with]
My offer: [what you're delivering]
Timeline: [duration and start date]
Investment: [your fee]
My differentiator: [what makes working with you different]

Write a short, confident proposal โ€” not a template, actual sentences โ€” that: opens by showing I understand their problem, outlines what I'll deliver and when, states the investment clearly, and closes with a warm and specific next step. Under 400 words."

Follow-up stack
1 "Make the opening punchier โ€” it should feel like I really get their situation."
2 "Add a one-sentence answer to the objection 'why should I work with you specifically?'"

The Follow-Up That Gets a Reply

Follow up with anyone without sounding desperate or pushy
Business

"I need to follow up with [who] about [context โ€” our call / a proposal I sent / a conversation we had]. It's been [X days/weeks]. I don't want to sound desperate or pushy.

Write a follow-up email that: references something specific from our last interaction, adds a small piece of value (a resource, question, or observation), and makes it easy for them to respond. Under 150 words."

Why it works
The "adds a small piece of value" instruction is the difference between a follow-up that annoys and one that actually gets a reply.
Follow-up stack
1 "Make it even shorter โ€” 3 sentences max."

Offer Description Writer

Write your offer in a way people feel before they understand
Business

"Help me describe my offer so it resonates emotionally, not just logically.

My offer: [name and what it is]
Who it's for: [specific person]
Their life before: [what things look/feel like before they work with you]
Their life after: [what becomes possible]
What they think they need vs what they actually need: [e.g. they think more followers, they actually need a clearer message]
Price: [$X]

Write 3 versions of a 2โ€“3 sentence offer description: one for my website homepage, one for Instagram, one I could say out loud when someone asks what I do."

Use Claude as your strategist

The Idea Pressure Test

Find the holes in your idea before you commit to it
Strategy

"I have an idea I'm excited about: [describe your idea].

Play devil's advocate. Give me: the 3 strongest arguments FOR this idea, the 3 most likely reasons it could fail or underperform, the one assumption I'm probably making that I should test first, and one version of this idea that might be smarter or lower-risk. Don't soften the feedback โ€” I want honest pressure-testing."

Why it works
Most people use AI to validate their ideas. This prompt deliberately asks it to challenge them โ€” which is where the actual value is.
Follow-up stack
1 "Given all that, what's the smallest version I could test in the next 2 weeks to know if it's worth pursuing?"
2 "What's the one question I should be able to answer before I commit to this?"

The Pricing Gut-Check

Think through your pricing with a clear head
Strategy

"I'm trying to figure out pricing for [offer]. Here's my current thinking: [describe your dilemma or current number].

Don't just give me a number. Walk me through the reasoning โ€” consider the value I'm delivering, what the market typically charges, who my ideal client is, and what I want to be known for. Flag anything that seems off in my thinking, and give me a recommendation with the logic behind it."

Follow-up stack
1 "What's the most common mistake people make when pricing [this type of offer]?"
2 "How would I communicate this price increase to existing clients?"

Should I Post This?

Get honest feedback on anything before you hit send
Strategy

"I wrote this [caption / email / post] and I'm second-guessing it. Here it is:

[paste your content]

Tell me: Does it say what I think it says? Is there anything that could be misread or land badly? Does it sound like me or like AI wrote it? Is there a line I should cut? Be direct."

When your brain needs a reset

The Brain Dump Sorter

Turn mental chaos into a clear first action
Clarity

"I'm going to do a brain dump โ€” everything on my mind right now about [work / this project / my business]. Read it all before responding. Here it is:

[paste your brain dump โ€” stream of consciousness, no editing]

Now help me make sense of it. Group it into themes, identify what's urgent vs important vs just noise, and tell me the one thing I should focus on first to make the biggest dent."

Why it works
You don't have to organise your thoughts before using this prompt. That's the point. The messier the dump, the more useful the sort.
Follow-up stack
1 "Take [the first priority] and break it into the smallest possible next steps โ€” I need 10-minute chunks."

The Momentum Starter

Break through avoidance and start the thing you keep putting off
Clarity

"I've been avoiding [specific task or project] and I need to just start. Here's what it is: [describe it]. Here's why I think I'm avoiding it: [honest answer โ€” or just write 'I don't know'].

Give me: the absolute smallest action I could take in the next 10 minutes to break the seal, a reframe that might change how I'm thinking about this, and one question that might make the task feel more defined."

The Reframe

Get unstuck from a spiral with a perspective shift
Clarity

"I'm feeling [stuck / frustrated / overwhelmed / like I'm behind] about [situation]. Here's what's happening: [describe honestly].

Don't tell me everything will be fine. Instead: reflect back what you're hearing (so I know you understood), offer 2โ€“3 genuinely different ways I could see this situation, and ask me one question that might shift my perspective. I want to feel clearer, not just reassured."

AI for the other full-time job

The Weekly Meal Planner

A realistic week of dinners your family will actually eat
Family

"Plan a week of dinners for my family.

Adults: [number and any dietary needs]
Kids: [ages and strong dislikes or allergies]
Weeknight time: [15 / 30 / 45 minutes]
Weekend: [more time / same / we eat out]
We love: [list a few things]
We never eat: [list]

Give me 5 weeknight dinners + 1 weekend meal. For each: the meal name, why it fits our constraints, and 3 ingredients I need to buy (assuming I have basics like oil, salt, pasta). Format it as a simple list I can screenshot."

Follow-up stack
1 "Give me the shopping list for all of these, grouped by store section."
2 "Swap out [meal] โ€” we had that last week."

The Hard Conversation Planner

Walk into any difficult conversation prepared and calm
Family

"I need to have a hard conversation with [who โ€” partner / client / family member / teacher] about [topic]. I'm nervous because [reason].

Help me prepare: What outcome do I actually want? What does the other person likely need to feel heard? How should I open without sounding accusatory? Give me 2โ€“3 things I could say if it gets defensive. Keep it practical โ€” I want a script I could say out loud."

The 'Talk to My Kid About This' Prompt

Explain anything to your kids in language that actually lands
Family

"I need to talk to my [age]-year-old about [topic โ€” e.g. why we're moving / a family change / something they're struggling with / a hard news event].

Give me: how a child this age typically understands this kind of situation, 3โ€“4 sentences I could actually say to open the conversation, and 2 follow-up things I could say if they get upset or ask hard questions. Keep it honest, age-appropriate, and warm โ€” not clinical."

These prompts are a starting point.

The best prompt you'll ever write is the one you build from these โ€” personalised to your voice, your business, and your life. Share what you're building with the community.

Tag @momsbuildai โ†’